Building in Southlake? Here’s Where True Custom Starts

There’s something about Southlake. It’s more than the top-ranked schools or beautifully manicured neighborhoods. It’s the feeling you get when you drive through town and think, “This is where I want to build something that lasts.” 

For us at RPG Homes, Southlake is where we get to push the limits of custom. Not just luxury for luxury’s sake, but personal, purposeful, wildly impressive homes that live as beautifully as they look. And we’ve learned a thing or two along the way. 

What You Need to Know Before Building in Southlake 

First, Southlake is unique. You’ve got neighborhoods with strict architectural guidelines. HOAs that want to make sure you’re not the house throwing off the whole aesthetic. Large lots, mature trees, and plenty of opportunities to create something truly spectacular, but only if you know how to navigate it. That’s where we come in.  

We’ve built some of the most talked-about custom homes in Southlake, and every single one started with a blank page. No preset layouts, no “packages,” just big dreams and whiteboards full of ideas. 

Our Clients in Southlake Want More Than Square Footage 

They’re not just trying to build the biggest house on the block, they want a home that feels intentional. A place where everything has a reason, and nothing is basic. We design for real life, but with drama, beauty, and craftsmanship that turns heads.  

Here’s a glimpse of what “custom” looks like on our Southlake projects: 

• A private wellness wing with a cold plunge, infrared sauna, and a gym that rivals Equinox 

• Vaulted indoor-outdoor great rooms with disappearing glass walls and hand-milled beams 

• Hidden prep kitchens, catering zones, and smart-service layouts for families that entertain 

• Courtyards with water features, fire elements, and covered terraces designed for year-round living 

Why Do Southlake and RPG Work So Well?

We love Southlake because it’s full of people who appreciate the details. People who aren’t afraid to invest in doing things right the first time. People who want a home that reflects them, not the builder’s style. 

At RPG, we’re not handing you options... we’re co-creating. You get to tell your story through your home, and we help bring it to life with exacting execution and a commitment to excellence in every nail, tile, and trim detail. Southlake gives us the canvas. You give us the vision. We bring it all together! 

Let’s Build Something No One Else Has 

If you're planning to build in Southlake, don’t just settle for “nice.” Let’s create something unforgettable. Something with a soul that lives well and feels like you.