Why “Semi-Custom” Isn’t in Our Vocabulary

Let’s be honest, “semi-custom” is one of those phrases that sounds luxurious until you realize it usually just means, “Here’s our list of options. Pick your favorite.” 

We don’t operate like that. We never have and never will. At RPG Homes, custom doesn’t come with limits. It comes with questions like, “What haven’t you seen yet?” and “What would this look like if we pushed it even further?”  

What’s the Difference? 

Let’s break it down, because we get this question a lot from people who’ve been burned by “custom” builders who were just giving them a more expensive template. 

Semi-Custom: 

• A few floorplans you can tweak 

• Material upgrades from a set catalog 

• Standard room sizes and layouts 

• Feels almost like what you wanted 

True Custom (What We Do): 

• No plans until we sit down together and dream 

• Sourcing materials from around the world, not just local suppliers 

• Designing rooms around how you live, not around resale value 

• Total creative control, zero compromises 

Our clients aren’t asking, “Which of these options do you like?” They’re asking, “Can we build a glass-encased wine vault off the dining room and make it double as a design feature?” And the answer is yes. Always yes. 

Custom Is a Lifestyle, Not a Line Item 

We build for people who want homes that reflect the life, work, style, and legacy they’re creating. People who don’t just want an open floor plan and high ceilings, they want art, architecture, energy, mood.  

With RPG, you're not choosing from a curated list, you're curating it. Custom is not just the path. It’s the point. We’ve helped design: 

• Underground cigar lounges with air systems that would impress NASA 

• Detached guest homes that feel like 5-star resort villas 

• Indoor pools with retractable skylights 

• Living spaces built around existing sculpture and art collections 

But Is It Worth It? 

If you're someone who values control, creativity, quality, and uniqueness? Yes, every time. We’ve had clients come to us after building “semi-custom” homes, telling us they regret not going all in the first time. They liked their house, but it didn’t feel like them. It felt like a version of what everyone else was doing. 

When we say custom, we mean it. When we hand you the keys, there’s no one else on the planet with a home like yours. That’s not just cool, it’s deeply satisfying. 

When You’re Ready for Real Custom 

We’re here. No models, no templates, and no cookie-cutter anything. Just a team that’s obsessed with the idea of building something that’s never been done before, just for you.